Businesses have long adopted Instagram as a medium to introduce their services and enhance their revenue generation. Here are some tips on how you can grow your Instagram audience that will potentially generate more sales for your brand or small business!
Switch to a business profile
Before anything else, switch your current account to a business account. You can do this by heading to your settings and clicking on “switch to business profile” to get started.
There are some benefits to having a business profile. With this, your followers can click on your contact button to get in touch with you right from your Instagram page. It also allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
Moreover, you will be able to access Instagram’s analytics tools that provide insight about the reach and engagement of your posts.
These tools will help you understand your audience and plan your content accordingly.
Find your aesthetic
Instagram is all about visuals. Think about the look and feel that you want to present on you page, then design your guidelines so that you can stay consistent. Users are more likely to revisit your page if they see that your posts are eye-catching.
Use Instagram stories
The benefits of Instagram Stories for brands are endless. Stories are displayed at the top of follower timelines where users already look daily. This is a good way to show what’s happening with your brand real-time!
Another great thing is that you don’t have to worry as much when posting content that aligns with you brand guidelines. Experiment with different types of stories to create fun visuals.
Posting regularly helps you show up in your target audience’s timelines. People can’t like what they don’t see — posting regularly helps you show up in people’s feeds and give them more chances to engage with you.
P.S. Don’t forget to use hashtags!
Engage with your audience
Instagram is a social media platform, so learn to socialize. Show that you’re listening to your followers by responding to their comments and messages.
Engagement prompts are a great way to encourage interaction as well. Play around with interactive stickers on Instagram Stories such as polls, questions, and more!